International Marketing

Type de cours
Logo Perlego
Note du fournisseur: starstarstarstar_borderstar_border 6 Perlego a une moyenne de 6 (basée sur 1 avis)

Astuce: besoin de plus d'informations sur la formation? Téléchargez la brochure!

Description

What do some of the greatest minds like Warren Buffet, Bill Gates and Oprah Winfrey do? They read, a lot. Remember, learning does not end at school or university. At Perlego (The Spotify for Books) we have created an online learning platform which fosters continuous lifelong learning and self-development. By offering unlimited access to more than 250,000 books that range from business to engineering and technology you can freely explore academic, self-development and non-fiction best-sellers. With our mobile app, you can read and highlight anything, anywhere at anytime.

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to small and medium sized companies, therefore, the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations.

"This book offers a unique theoretical practical approach to intern…

Lisez la description complète ici

Foire aux questions (FAQ)

Il n'y a pour le moment aucune question fréquente sur ce produit. Si vous avez besoin d'aide ou une question, contactez notre équipe support.

Vous n'avez pas trouvé ce que vous cherchiez ? Voir aussi : Travailler avec l'international, Cours d'anglais, Cours d'espagnol, Gestion des talents et Indépendants.

What do some of the greatest minds like Warren Buffet, Bill Gates and Oprah Winfrey do? They read, a lot. Remember, learning does not end at school or university. At Perlego (The Spotify for Books) we have created an online learning platform which fosters continuous lifelong learning and self-development. By offering unlimited access to more than 250,000 books that range from business to engineering and technology you can freely explore academic, self-development and non-fiction best-sellers. With our mobile app, you can read and highlight anything, anywhere at anytime.

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to small and medium sized companies, therefore, the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations.

"This book offers a unique theoretical practical approach to international marketing centered on the requirements of the growing firm. The authors offer innovative learning approaches including excellent web resources and case studies not found elsewhere."

Dr. Thomas O' Toole,

Head of School of Business

, Waterford Institute of Technology

Geared toward undergraduate and post-graduate students studying International Marketing, International Marketing, An SME Approach, blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape.

Other features include:

  • Real life examples on practical international marketing planning and strategy
  • Comprehensive coverage of the network perspective to international marketing
  • Case studies that represent problems and issues confronting managers
  • International Marketing Highlights in every chapter which provide a forum for classroom and tutorial discussion
  • Emphasis on environmentalism, ethics, electronic commerce and multilateral trade relations

To access the robust ancillary package which includes an Instructor's Manual, Power Point slides, a test item file, additional case studies and two extra chapters on Winning International Projects and Coping with Countertrade, visit www.booksites.net/deBurca.

Dr. Sean de Burca is Professor of Marketing, University College Dublin, Ireland.

Dr. Richard Fletcher holds the Chair of Marketing and International Business at the University of Western Sydney.

Dr. Linden Brown is Adjunct Professor of Marketing and Director of the Market Strategy and Information Technology (M*SAT) Group at the University of Technology, Sydney, Australia.

Rester à jour sur les nouveaux avi

Pas encore d'avis.

Partagez vos avis

Avez-vous participé à cours? Partagez votre expérience et aider d'autres personnes à faire le bon choix. Pour vous remercier, nous donnerons 1,00 € à la fondation Stichting Edukans.

Il n'y a pour le moment aucune question fréquente sur ce produit. Si vous avez besoin d'aide ou une question, contactez notre équipe support.

Recevoir une brochure d'information (gratuit)

Sexe:
(optionnel)
(optionnel)
(optionnel)
(optionnel)
(optionnel)

Vous avez des questions?

(optionnel)
Nous conservons vos données personnelles dans le but de vous accompagner par email ou téléphone.
Vous pouvez trouver plus d'informations sur : Politique de confidentialité.