The Psychology of Advertising

Type de cours
Logo Perlego International

Astuce: besoin de plus d'informations sur la formation? Téléchargez la brochure!

Description

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.

This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of…

Lisez la description complète ici

Foire aux questions (FAQ)

Il n'y a pour le moment aucune question fréquente sur ce produit. Si vous avez besoin d'aide ou une question, contactez notre équipe support.

Vous n'avez pas trouvé ce que vous cherchiez ? Voir aussi : Publicité, Psychologie, Stratégie marketing et communication, Réseaux sociaux et Établir un budget.

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.

This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include:

  • What impact does advertising have on consumer behavior? What causes this impact?


  • What are the psychological processes responsible for the effectiveness of advertising?


  • How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why?


  • How do new online and digital technologies affect consumer judgement and choice?


Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Rester à jour sur les nouveaux avi

Pas encore d'avis.

Partagez vos avis

Avez-vous participé à cours? Partagez votre expérience et aider d'autres personnes à faire le bon choix. Pour vous remercier, nous donnerons 1,00 € à la fondation Stichting Edukans.

Il n'y a pour le moment aucune question fréquente sur ce produit. Si vous avez besoin d'aide ou une question, contactez notre équipe support.

Recevoir une brochure d'information (gratuit)

Sexe:
(optionnel)
(optionnel)
(optionnel)
(optionnel)
(optionnel)

Vous avez des questions?

(optionnel)
Nous conservons vos données personnelles dans le but de vous accompagner par email ou téléphone.
Vous pouvez trouver plus d'informations sur : Politique de confidentialité.