E-Commerce 2018, Global Edition
- Type de cours
E-Commerce 2018, Global Edition
Description
With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!
For courses in e-commerce.
An in-depth look into the evolving field of e-commerce
E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global…
Foire aux questions (FAQ)
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With Perlego (The Spotify for Books) you get unlimited access to
more than 250,000 professional and self-development books in one
simple space for one simple price. You can learn on the go with our
mobile app!
For courses in e-commerce.
An in-depth look into the evolving field of e-commerce
E-commerce 2018: business. technology. society provides students
with a deep dive into the field of e-commerce. Authors Laudon and
Traver focus on the most important concepts, terms, and empirical
data to help give a comprehensive introduction to this constantly
changing field. The textbook uses thought-provoking content and
relevant references to teach students about how e-commerce is
shifting the global economy. The authors reference big companies
like Amazon, Facebook, Google, Twitter, and more to relate to
readers. The 14th Edition features all new or updated opening,
closing, and “Insight on” cases. Additionally, a new careers
section has been added to the end of each chapter to help students
prepare for corporate, working life.
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