Online Behavioural Marketing Foundations Course
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Online Behavioural Marketing Foundations Course
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Description
Europe's no.1 Behavioural Design Academy to master the latest know-how in behavioural design in combination with AI. Learn to influence minds and change behaviour. In a world where AI takes over more and more tasks, one skill makes you irreplaceable: understanding human behaviour. Of customers, employees, stakeholders, users or citizens. Combine that knowledge with AI and you become unstoppable.
Foire aux questions (FAQ)
Il n'y a pour le moment aucune question fréquente sur ce produit. Si vous avez besoin d'aide ou une question, contactez notre équipe support.
Europe's no.1 Behavioural Design Academy to master the latest know-how in behavioural design in combination with AI. Learn to influence minds and change behaviour. In a world where AI takes over more and more tasks, one skill makes you irreplaceable: understanding human behaviour. Of customers, employees, stakeholders, users or citizens. Combine that knowledge with AI and you become unstoppable.
Understand why people do not buy, and exactly what to change. The
behavioural science behind purchasing decisions. Most campaigns
reach people but do not move them, because they speak to the
rational brain while purchasing decisions are made by the automatic
one. This behavioural science course teaches marketers to design
for the brain that actually decides. Across 14 lessons you learn
why high engagement does not mean high conversion, copy and CTAs
that speak to the decision-making brain, who your real competitors
are, price framing that triggers buying without discounting, and
how to diagnose the real reason people do not buy. It is for
marketers who want to understand why people buy and turn that into
campaigns that actually move them, with no prior behavioural
science needed. You get lifetime access, downloadable frameworks,
AI Prompt Guides plus the SUE Guru, personal feedback from the SUE
team, and an EQAC-accredited certificate. Taught in English with
Dutch subtitles.
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