Online Behavioural Marketing Advanced Course

Diagnose any behaviour problem and design an intervention that fixes it. The action-oriented sequel to Foundations. Most marketers and designers can diagnose behaviour and see where things break down in the funnel, but knowing where things go wrong and knowing how to change them are two different skills. This is the action-oriented sequel to Behavioural Marketing Foundations, moving from diagnosis to interventions that measurably shift behaviour. Across 12 lessons you learn a precise diagnosis using the SWAC framework, interventions that remove friction and boost motivation, how to test ideas fast and cheap before building, and how to sell behavioural ideas to stakeholders. It is for marketers and designers who can already diagnose behaviour and want to learn how to change it, with Behavioural Marketing Foundations as the recommended starting point. You get lifetime access, downloadable frameworks, AI Prompt Guides plus the SUE Guru, personal feedback, and an EQAC-accredited certificate. Taught in English with Dutch subtitles.