The Art of Influence (Behavioural Design Fundamentals)

After two days you know how people really make decisions and you have a proven method to use that in your favour. Most professionals try to change behaviour by persuading, with better arguments and clearer messages. Little changes, because the automatic brain makes the call. In this course you learn the skill of influencing choices and behaviour by designing for how people really decide. Day one is about diagnosis: why people rarely do what they say, which forces stand between current and desired behaviour, how you surface behavioural insights and how you find the moments that matter. Day two is about intervention: you design interventions that make the desired behaviour the easy option and learn to test quickly what works before you roll anything out. You apply the method straight away on real cases during the training. AI runs through both days, so you also learn how to direct AI with the method. You leave with a toolkit of templates and cheat cards, access to the SUE AI Mentor and more influence on the decisions that matter in your work. Science-based SUE Influence Framework. Directly applicable to your own projects. Includes Behavioural Design Toolkit + templates. EQAC-accredited certificate. Access to the BD Club alumni network. 2 full training days from 09:00 to 17:00 in Amsterdam, maximum 16 participants, EQAC-accredited. The academy has been followed worldwide by 10,000+ professionals in 45+ countries.